Prospect vetting, not a marketplace
Every candidate is checked for organic traffic trend, topical relevance, outbound link patterns, footprint overlap and whether it has ever sold to your competitors.
Link Building
Links you could show an auditor
In-content editorial placements on sites with real organic traffic, real editors and no network footprint. Every URL, anchor and rationale disclosed — and replaced free if it drops inside twelve months.
What you get, in one line
An agreed monthly volume of live, indexed, in-content links on vetted domains, with a full disclosure sheet you can hand to compliance or a buyer's due-diligence team.
4,100+
Editorial links placed in iGaming
91%
Retention at twelve months
1 in 9
Prospects that survive vetting
0
PBNs, link farms or owned networks
Scope
What is included
Anchor and velocity modelling
We model your anchor distribution and acquisition pace against the sites currently ranking, so growth looks earned rather than bought.
Competitor link intersect
The domains linking to three of your competitors but not to you. It is the least glamorous and highest-converting prospect list in the business.
Native-language outreach
Dutch, German, Nordic, Portuguese and English outreach handled by native speakers with local publisher relationships.
Full disclosure reporting
Live URL, anchor, target page, domain metrics, placement date and cost basis for every link. Nothing aggregated, nothing hidden.
12-month replacement
If a placement is removed or de-indexed inside twelve months we replace it at equivalent quality at no cost. It is in the contract, not the sales deck.
Method
How we run it
Same sequence every time, adjusted for your market and licence. No improvisation billed as strategy.
Deliverables you actually receive
- Agreed monthly placement volume
- Live URL and anchor disclosure sheet
- Domain vetting data for every placement
- Anchor distribution model vs. competitors
- Monthly link health and drop report
- Outreach trail available on request
Target page selection
We decide which pages should receive authority based on commercial value and current ability to rank — not on which ones you like most.
Prospecting and vetting
Intersect analysis plus manual sourcing, then hard filtering. Roughly one in nine prospects survives our vetting, which is why volume takes time.
Outreach
Human outreach from named people at our agency, in the publisher's language. No spun templates, no fake journalist personas.
Placement and QA
We check every live link for follow status, indexation, in-content position and surrounding relevance before it goes on your report.
Monitor and replace
Automated monthly checks on every historic placement. Drops trigger a replacement, not a footnote.
Questions
Before you brief us
How is this different from buying links?
Commercially, some placements involve a fee to the publisher — that is the reality of the market and we do not pretend otherwise. The difference is what we will and will not place on. We reject sites with no organic traffic, obvious link-selling footprints, irrelevant topical mixes, or overlap with your competitors' profiles. And we tell you exactly what every link is, so you can make your own risk judgement rather than trusting a metric.
What DR or traffic do you target?
We do not sell by DR, because DR is trivially inflated and you would be paying for a number rather than an effect. We target organic traffic trend, topical relevance and referring-domain quality, and we show you all three per placement. Most programmes land in a blended range you agree up front.
Can you place on mainstream, non-gambling sites?
Yes — through digital PR rather than outreach, because mainstream publishers will not take a paid gambling placement. If mainstream coverage is the goal, the honest answer is that it is a PR budget, not a link budget.
Will you work with a competitor of ours?
Not in the same market and language for the duration of your retainer. Market exclusivity is standard on full-service engagements and available on link-only ones.
Related
Pairs well with
Next step
Brief us on this
Tell us the market, the licence and the keywords. You will get a scoped plan and a price inside five working days.
Nicosia, Cyprus · replies within one business day · NDA on request