We are a specialist iGaming agency. Casino SEO, AI search visibility, editorially earned links and digital PR — for operators and affiliates competing in the hardest SERPs on the internet.
They will take the retainer. Then you find out their outreach templates get blocked the moment “casino” appears in the pitch, their content team does not know what Cruks is, and their link vendor is selling the same footprint to your three closest competitors.
iGaming is not a vertical you learn on a client's budget. The SERPs are dominated by 15-year-old affiliate estates, the ad channels are half closed, the licence dictates what you can legally claim on a page, and Google applies YMYL-grade scrutiny to every word about money and gambling.
That is the only thing we do.
What you may claim about a bonus in the UK is not what you may claim in Ontario or Germany.
Full disclosure on every placement, so a due-diligence request is a five-minute job.
Dutch, German, Nordic and Portuguese outreach run by native speakers, not translated templates.
We tie organic movement to first-time depositors, not to a vanity visibility score.
No PPC, no paid social, no web development retainers. Organic growth for gambling brands, done properly.
Technical foundations, entity-level topical authority and content that ranks in licensed markets — without tripping a manual action.
Get named when a player asks an AI which casino to use. We engineer the citations, entities and structured data that LLMs actually pull from.
Editorially placed, in-content links from sites with real traffic and real editorial standards. No PBNs, no footprints, nothing we would not show a client's auditor.
Newsworthy campaigns that earn national coverage, plus the brand-protection work that keeps clones and negative SEO off your SERP.
Six programmes, six different starting points — from partial-match recovery to a crypto casino owning its category in AI answers.
Rebuilt the link profile after a partial match and took the money pages back to page one across four English-language markets.
Entity consolidation plus a digital PR programme that made the brand the most-cited crypto casino in AI Overviews for its core queries.
Post-Cruks market shift handled with a full Dutch content re-architecture and locally earned links from NL publishers.
Every link we place is one we would hand to a compliance officer or a Google reviewer. We keep the full URL list, the outreach trail and the rationale.
UKGC, MGA, Ontario, Curaçao, Cruks. Content, anchors and outreach targets change per jurisdiction because the rules do.
Rankings are a leading indicator. We report against organic FTDs and revenue, and we will tell you when a keyword is not worth chasing.
Classic SERPs and AI answers are two different games. We optimise for both, and we track citation share the way we track positions.
The strategist who scopes your programme runs it. Outreach and PR are in-house — your brand is never handed to a reseller.
If your domain cannot rank for a head term inside the contract term, we say so in the proposal instead of selling you the retainer.
No 40-page audit that sits in a Drive folder. We work in five stages and you see placements inside the first month.
Send us your domain and target markets. You get a keyword-level forecast, a link volume plan and a price — not a discovery-call funnel.
Start thereWe pull your full backlink history, index coverage, cannibalisation map and competitor link intersect. If there is unresolved algorithmic or manual damage, we find it before we quote.
Each target market gets its own keyword set, anchor plan and outreach pool, mapped to the licence you hold and the ad rules that apply.
Technical fixes, template changes and internal linking first. There is no point pointing authority at a page that cannot convert it.
Editorial link building and digital PR run in parallel on an agreed monthly volume, with every placement logged and disclosed.
Brand SERP monitoring, clone and negative-SEO watch, quarterly re-forecast. Programmes are re-scoped every 90 days against actual FTD data.
Both, but never two directly competing brands in the same market and language. If we take a UK-facing casino operator, we will not take a second one — you get exclusivity in your market for the duration of the retainer.
No. We place editorial, in-content links on sites with genuine organic traffic, real editorial oversight and no discernible network footprint. We do not own the sites we place on, and we do not resell inventory from link marketplaces.
You receive every live URL, the anchor used and the rationale. If a placement is removed inside 12 months we replace it at no cost.
Technical and on-page work usually shows inside 6–10 weeks. Link-driven movement on competitive casino head terms realistically takes 4–9 months depending on your domain's starting authority and whether there is historic damage to unwind. We forecast this per keyword in the proposal rather than promising a blanket timeline.
English-language UK, Ireland, Canada and Australia, plus Dutch, German, Nordic and Portuguese-language markets. Outreach and content are handled by native speakers in each.
Retainers are scoped on link volume, market count and content requirement rather than sold as fixed tiers. We will tell you in the first call whether your budget can realistically move the keywords you care about — and if it cannot, what it would take.
Yes, and it is a large part of what we do. Recovery work starts with a link audit and disavow strategy, and we are explicit up front that recovery is never guaranteed. We price that engagement separately from growth work.
We will come back with a forecast, a link plan and an honest read on whether your domain can get there. If it cannot, we will say so.
Nicosia, Cyprus · replies within one business day · NDA on request
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